I'm going through another one of those phases when I really question whether or not this is a good idea. I get so many views but my sweaters are so expensive that I don't have much confidence that I can make the switch from brick and mortar sales into online ones. Things sit in my shop for months and months that would have sold in a week or 2 in a store. It's so hard not to give up on filling the shop and start taking things out to sell. Unfortunately that also means having no outlet at all in a few years because everyone retires eventually. I hate admitting defeat and giving up.
I think that it's the pre-holiday excitement over on Etsy that's getting to me. My plan all along was to forget about this holiday season and aim for 2012 when I have a respectable number of items but when everyone is making special marketing plans I start to feel like a slacker and under pressure to do what all of the bigger shops do. I know that it makes no sense for me to spend money on ads when my shop is so small but now I'm bouncing back and forth making and unmaking decisions all day long. Maybe I just need to stay away from the forums and all of the preparations for the big influx of customers that everyone else seems to expect and tune it all out for a while so that I stop feeling so pessimistic. Maybe all new business have these kinds of days and just have to push through it and see if it gets better.
Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at MirabilisFashions.com
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