Sunday, November 11, 2012

How to Set Up A Facebook Page For Your Business

If you have a business, you may want to set up a Facebook page specifically for it for promotion. Here's how to go about setting up a Facebook page for your business.

You need a personal face book account first. If you don't have a personal account, create one at After you have an account, make sure you are logged in and go to this page.

For a business, such as Karen's and mine are, you could choose“local business or place” or “brand or product”

Unless you have a local store, or are trying to get free face book advertising, I'd go with brand or product. You can change it to local business later if you come across free advertising (more on advertising later)

Then add a picture. This can be you, a product, or a logo. This picture is the avatar that pops up next to your posts, so you want it to be representative of your brand. In handmade items, a picture of you is sometimes a good choice.

Add some information: What they are asking for here is a basic description. What your items are about. You'll be able to add a whole lot more later. Start the about section with a link to your website, it'll show on the main part of your Facebook fan page.

And then the URL. When I started my page, you had to have 25 followers to get a custom URL. Now apparently, you are able to get one immediately :) Be sure the URL you set is the one you want.

After these 3 items are set up, you will be able to finally see your page. Facebook will take you through their tutorial on where everything is and you will be able to make your first post if you are ready.

Add a cover photo, face book says that this cover photo cannot be text based, or contain promo codes or sales information. Think of this cover photo as a tall banner, a sign on your page, and more opportunities for branding.

At the very top of your page, above where the cover photo goes, is the admin panel. Your visitors will not see this. This area shows your statistics, new likes, comments, shares, any messages your page received, etc. there is a small, grayish bar there where you can edit and manage your page. This is where you expand on the information that you provided at the beginning.

If you haven’t done so already, make your first post. This is a good time to welcome the people you are about to invite, say hello!

And now, invite people! If you've been on face book for a while, you probably have a few friends you can invite, click the build audience link at the very top of the page, and invite all of your face book friends! Many probably will not join, and that's fine.

Add your new face book page URL to your profiles everywhere, each place is another place to be found.

Come visit my Facebook page at 

Hope this helps!
-Steph from One Stitch Designs