First of all, the way I find blogs is probably not the way it should be done, but I'm a very, very poor woman, so I can only do free stuff, which generally isn't quite as effective as a well placed paid ad.
If you can do picture ads, do them! the best text ad will never be as good as a bad picture ad, in my opinion-I know I don't notice them!
Step 1: know the size of your ad. I use Project Wonderful for all of my blog ads. They have a few preset sizes, so this makes it a lot easier to design ads. You will need a good photo editing software for this (I use GIMP, which is, yep, you guessed it, free!)
Step 2: have a nice bright picture that showcases what you make. crop said picture to size (in Project Wonderful, if I'm off a little bit, it'll re-size it for me), then add text
You want your text to be large enough to see, covering a little part of the object you have photographed if you have to. Text should be a color that doesn't clash too much with the rest of the photo, but still stands out. You are also going for branding here.
Have an action word, like click, or buy now. This part's all about psychology.
On Project Wonderful, there is also hover text, text that pops up when you hover over the ad. This is also important. Even though the text itself is nothing special, the wording can make a difference.
Step 3: Choosing your blog. If your going through the blog itself, then you've already done this, but if your going through PW or something similar, you will need to choose which blog(s) you want your ad to run on. This depends on many factors, budget, size of the ad, and most importantly, your target market.
When I advertise my goth stuff, I advertise on blogs targeted to goths, when I advertise my soap savers, I pick a soap maker's blog.
Only doing the free ads, I can't afford to be picky, I do them all.
Step 4: how long you want to run your ad-depends on your budget really. doing the free ads, I'm only allowed 2 days at a time, so have to constantly re-do ads. Generally, a person needs to see an ad several times before it clicks for them.
|Here's the picture from one of my ads. I'm thinking about changing the font to something more frilly|