Saturday, August 27, 2011

Etsy Relevancy and Google SEO

I've spent the last several days learning about SEO for google and the concepts are the same but google focuses much more on our titles and descriptions than it does on our tags. This presents a problem for me. In order to be the most relevant on Etsy I have to use the word "women" near the front of every title because they lump genders and ages together and that's not very google-friendly and titles like that don't do well when you look at them in the keyword tool. It's particularly bad for plus size items since using women is redundant in that case. Plus size is only used to describe women's clothes so very few people use it in a search. The way that I'm going to get around this is that I've opened a second shop on Zibbet that will only carry plus size sweaters. I don't have many if any expectations for sales there because it's so tiny and has relatively little traffic but there I can optimize the shop however I want to for google. Plus size sweater coats and variations on that phrase are the keywords that get me the most hits (along with wool blankets). The shop will be pretty empty for a while because I only have 5 plus size items right now but I'm working on another and plan to do all of them in plus sizes in the future unless I only have enough of a particular yarn for a smaller size.

I'm still finding my way around Zibbet but so far I really like the layout and the way that I can customize the colors of my shop. One of the best things is that I get to change my shop name to the one that I want instead of the one that I have on Etsy. I'm still getting set up and working on my titles and descriptions there but it shouldn't take very long. Another thing that I've discovered is that google seems to crawl Zibbet much more frequently than it does Etsy which makes testing my changes much easier. I don't know how spiders decide which parts of a large site to crawl and when but maybe it has something to do with the size.

Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at

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