Tuesday, August 2, 2011

SEO - Inbound Links to Your Shop

(Warning! I'm just starting to learn about SEO so you really shouldn't follow my advice about anything based on my bumbling around here . At any given moment half of the things that I say could be completely and absolutely incorrect.)

One of the things that I found out yesterday is that links to your shop help to increase your visibility to search engines. No one has to actually click on your link - it just has to be there. That sure makes it a lot easier! The first thing that I did was to copy and paste the same links to both my shop and blog at the bottom of each of my Etsy items and in my profile. Something to remember is that we each have 2 working URL formats. The first for my shop is http://www.etsy.com/shop/MirabilisColors?ref=si_shop and that is what is seen in the URL line of my browser. The second one that will work for me is http://www.mirabiliscolors.etsy.com and I use that on my business cards but unless I'm missing something Etsy won't turn that one into a live link.

I was also told that when posting our links to our shop from outside of Etsy that it's better to label the link with searchable keywords instead of just showing the URL. So, Handmade Sweaters from MirabilisColors would be better than http://www.etsy.com/shop/MirabilisColors?ref=si_shop

I'm also going to go back in and edit every one of my blog entries to have the link to the shop at the end of each one. It might be kind of annoying but hopefully not too much.

Stephanie adds:

Actually, Karen, all links to anything on etsy are made live, it's just off site links that are dead.

Karen adds

LOL - I wonder if you saw that before or after my edit. I should stick a warning on every post that I might be wrong about everything and will be correcting myself along the way. For some reason I can't get it to show a live link for this blog. Can you and if so what format do you use?

Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at MirabilisFashions.com

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