Sunday, August 21, 2011

SEO for Major Search Engines

So both Stephanie and I found that it's not terribly hard to figure out how to be relevant on Etsy if you're willing to do the work of researching your categories and items to see how things work there. I check mine every day to make sure that they're still in the number one spot in case someone has figured out something that I might have missed. From looking at the titles that I see my guess is that most people haven't even started to change their listings yet and we might see different results when that happens.

Now I've moved on to getting my shop in shape so that I get found by search engines like google. This part is a lot harder because you have to consider your entire shop in context with your items and come up with keywords that make sense for the part of the shop that you put them in. You also don't get the instant gratification of being able to test each change in isolation as you make it. Not repeating content is really difficult for me because I have to give the measurements of both the item and the mannequin. Like it or not I have to give up my nice neat orderly boilerplate and mix them all up in different orders.

So why am I not confused and terrified? It's because I finally found the perfect resource for solid and accurate information. Misinformation about SEO runs rampant in the Etsy forums and much of it contradicts the rest. (See my SEO Rant for more angst on the subject.) Every now and then SEOWebDesign who is the one person that really seems know what she'd doing there pops into a thread to correct the worst of it and she also starts great threads that are jam packed with SEO information. I'm always impressed not only by her accuracy but by her demeanor. You can always tell a pro by the way that they handle confrontational know-it-alls. They never get angry or upset or feel the need to start playing dueling credentials because they're confident in what they do and it shows.

She offers a guidebook for sale on Etsy for less than $10 that takes you through it from beginning to end. Whereas most resources that I find do a great job of telling you what to do they rarely get into the technical details of how to do it. It's not so technical as to be over the heads of most people but it has all of the information that a geek like me needs to feel like I'm on solid ground. For example, I was using the keyword tool all wrong and one of her tips resulted in changing all of my major keywords to more realistic and useful ones. I've started my SEO all over again because now I understand so many things that I hadn't before. If you're trying to figure this all out and you only want to do it once I can't recommend strongly enough that you buy this guide and get moving so that you're done in plenty of time for the holidays. Just click on the image below to get your own copy. It will be the best SEO investment that you ever made.

Great SEO Guide

The other reason that you should buy it is because I'm not giving up any of the details here. It's not because I'm selfish but now everything good that I know came from her guide so you have to go pay for it to find out for yourself :).

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