Ok, so I did those search ads, just to try them.
spent $4, got 26 views, and 1 favorite
In my supply shop, Onestitch.etsy.com, I spent $2, got 5 views, and one of those views led to a sale for $5. though the buyer looked through my shop a little bit before buying, so it doesn't come up in my stats.
While not a complete waste of time and money (of which I don't really have, so I'm wondering why I did it in the first place!!), I notice several issues that need to be addressed.
The main one is the keyword choices. While they are based off of a person's keywords, The keywords you get are often a part of a perfectly Etsy-legal keyword phrase.
It would be nice to choose your own keywords, even if they aren't on the list of keyword choices. Maybe automatically value anything that's not on the list at $1 per 1,000? then modify the list as time goes on.
And the ads themselves could be more smart. if your item is a baby boy's blanket in blue, and someone searches for a men's tie in blue, your baby blanket will come up if you used the keyword blue. Now those are not your target customers. Therefore, the impression is totally wasted.
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