Thursday, October 6, 2011

Etsy Search Ads

Well, I tried my experiment for a week and I have to say that the results were less than impressive. I had pretty decent keywords and I was able to whittle it down to a list that made sense and didn't bring up a bunch of nonsensical stuff that's completely irrelevant to what I sell. I got some views out of it but in every single case I got more views on those same generic short tail keywords through regular search and google than I did from the ads. In my opinion the most useful thing about them was getting to see the stats that they generated for each of those words because it prompted me to add some tags that I had previously thought would be so broad as to be useless. All in all I'm still pretty convinced that people are only browsing when they search by something as general as "plus" to see every plus size that Etsy has to offer. I'd much rather target my ad for "plus size sweater" but that isn't an option. I won't be using them again unless they allow us to choose our own longer keyword strings.

Stephanie, what was your experience with them?

Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at

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