Branding My Business - Help!

I've started to look into branding and I sure have a lot to learn. Having a good and consistent logo, banner, avatar and business card design are only part of it but they're essential parts.

Since I have no artistic ability beyond crocheting and designing gardens I'm working with a professional on Etsy to get it all done. She's been great at pulling ideas out of my head but now we're up to the tag line and I have to write that myself. It can't be so wordy that it won't fit on a business card and I've been staring at a list of words for 3 days now but they won't form into anything good in my mind. Somehow I want to convey luxurious designer sweaters and accessories that are mostly in plus sizes. I do have a few sweaters in the shop that are small or medium sizes so I don't want to call myself an exclusively plus size shop. The hats and bags can all fit under the word "accessories" and the blankets are too out in left field to fit into a short line so I'm just going to leave them out.

There are so many euphemisms for plus size but I'm not sure that everyone would recognize them. "Womanly" can mean anything, "real curves" is a bit much and I'm just stuck. I think that I spent way too many years writing tech documentation and grant proposals and I can't write pretty things anymore without it feeling like torture.

"Luxurious Designer Sweaters and Accessories" doesn't indicate plus sizes and I really need to get that in there because eventually that will be the only kind I make. You're great at writing, Stephanie - do you have any ideas? Somehow I have to fit luxury, sweaters and plus sizes (but not to the exclusion of all else) into a short phrase.



Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at MirabilisFashions.com