Wednesday, April 18, 2012

Tips for Running Multiple Venues and Shops

Most people agree that you need to run multiple venues to have a successful business.

While this is not always true (many successful businesses are run on one venue), it certainly helps for security, being found by a wider range of people, and sometimes even for hitting your target market better.

The more venues you are on, the more webpages you have, the more likely you are to be seen.

Also, having different venues helps if one closes.

I currently sell from the following pages:
OneStitchdesigns On Etsy (finished Items)
OneStitch on Etsy (supplies) (mixture of 2 shops above)
TraditionalByNature On Etsy (rustic home goods, wedding decor, business card holders)
Ravelry page
Craftsy page

So how does one juggle all of these different venues?

Well, It isn't easy!

Because I have different crafts in many of the shops, I devote certain days to a different craft. One day, I'll make a new design, another, I'll work on new colors of old designs. Some days I work on stitch markers, on others, I'll make paper stuff.

Every day I'm coming up with new designs in my head. The list of designs I want to make real is very, very long.

I spend at least one day a week doing computer work only.

Traditional by nature is the easiest, I just design the product, my fiance makes it, and he runs The etsy version caters to a different market, and I know Etsy real well, so I run that shop.

It's easier if you stick to one craft, but it's boring :)

I make sure to do a little bit of work in each shop everyday. And put at least one link back to each shop everyday.

Except forRavelry and Craftsy. I just list there, and leave it be. Both are for patterns, both have their own really good traffic. And neither take much work.

It's a lot of work, but the security is worth it.

No comments:

Post a Comment