For those of you that don't know, Google+ is google's answer to Facebook. As usual google is being vague about how they plan to use it but the one thing that's clear is that they will use it as part of determining page ranking. It's not even half-baked yet and it's very confusing to use and once you figure it out you realize that it's a ghost town anyway with a non-stop parade of commercials. Essentially you have a personal page and you can add a business page and then you have to start getting into circles and hoping that people share your posts, just like on FB. It has a stream like the FB newsfeed that you have to narrow down to circles because otherwise every single post there is mushed together into one big list.
It's fairly easy to set up and it's probably a good idea to start to have a presence there so that you already exist when google decides what to do with it. One thing is very important to note. It might have been a coincidence but once I joined G+ I noticed that I was getting personalized results on my google searches. It was delightful - all of a sudden my most trivial stuff was covering the first 2 pages. Since hell would freeze over first I looked a bit harder and realized that I had to change the search from personalized results back to regular ones and then I went right back to where I had been. It might be happening to everyone now but you'll need to turn it off to test your SEO to get true results. Well, sort of true anyway because with personalized results no one knows what anyone else is seeing anyway.
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