Etsy Search Ads

The etsy forums are on fire again, this time over Etsy's new ads. There's seems to be several misconceptions. So I'll try to clear up as many as possible right now.

People are NOT going to be buried again.
These ads only take up 4 spaces on the search, the same 4 spaces where the 4 most recently listed items are now. everything else on the page stays the same. This is how it will look:  Search ad pic

This is NOT something you have to do to be seen on etsy 

People who spend more will be able to be seen more, your paying for impressions, if someone else is paying for 20,000 impressions, and you pay for 5,000, yes, they are going to be seen more. All advertising works like this.

Who is seen will be random, if a lot of people choose the same keywords for advertising, then they will be rotated.

Each keyword costs different amounts per thousand. Here's the full list :  search ad keyword cost list

Yes, it has some bugs, like lack of flexibility in keyword choices, but etsy is not "diabolical," "evil," etc. Repeat after me kiddies: "Etsy is a for profit company."

And for the record, I'm sticking a couple of bucks into it. someone has to be the guinea pig.