Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Friday, July 22, 2011

Do I have to use social marketing to succeed?

As far as I can tell, the answer is yes. I can't begin to describe my resistance to using Facebook and tweeting at people (even though I've never even looked at either one) and I was really hoping to keep it that way. I have a terrible case of the "I don't wannas" but unfortunately I'm just going to have to get over it if I want potential customers to know that I exist. It's easy to see that Stephanie gets results from using them because she doesn't dither around about it like I'm doing. We'd all love to create and have people beating a path to our doors but it just doesn't work that way.

I'm going to set a goal for myself of learning to use one new marketing tool every month, of course leaving the most social parts for last as an avoidance tactic. I'm promising myself that I will spend the first hour of every workday doing something other than crocheting for my shop. In June Stephanie and I started this blog. My July goal is to find at least 10 blogs that interest me to follow by checking the profiles of interesting people on Etsy and looking at their blog team for more ideas. Then I'll start searching for blogs about other things that I love like my pets and my gardens. I have to start somewhere!

Please come see my handmade designer plus size sweaters, sweater coats, capes and shrugs at MirabilisFashions.com

Monday, July 11, 2011

How I Use Social Networking

You see how to use a blog, but how do you use sites like Twitter and Facebook?

The best way to promote yourself on social networking sites is to use those sites as they are meant to be used, as a valuable member of the community.

While you can occasionally post a link to yourself, it is best to just be yourself, but have a link to your work in your profile. People who are curious about what you do will take a look at your shop on their own.

A lot of people will unfollow you or unlike you if you are too spammy with your posts. I myself have unfollowed about a dozen people in the last week because they kept posting links only.

Think of Twitter and Facebook like a conversation, would you want to hand around someone who said nothing but "buy this" all of the time???

Other good social ways to promote are forums. I just joined one a few days ago, and already have a convert to handmade! Not to me yet unfortunately, but I didn't have what she was looking for at the time.

So use social networking as it is meant to be used, you'll gain valuable connections, and possible sell too!